After seeing the matchy-matchy look of Britney and Justin in the 90s, surely no-one can think this is a good idea. I doubt many of us on seeing someone team jeans and a matching denim jacket on the street think to ourselves how stylish they look. Even some of the big fashion magazines are getting the look all wrong, and if they can't make it look good, who can?
And I'm not the only one who thinks double denim is a fashion resurrection too far: 'There is no excuse for double denim. I wouldn't care if there was a law saying that everyone should work the matchy-matchy look; this does not mean you should start dressing like a rock band from Estonia in the 80s... Moreover, why in the name of all that is sane and obvious do you want to do the double denim look anyway? Do you think it looks good? Do you own a mirror?' Hadley Freeman (Guardian)
But, apparently, things are different this time around. The look is more about mixing rather than matching; designers are teaming different colours, textures and weights of denim together for this season.
And I have to give credit where it's due - some celebrities really can carry off the look. Alexa Chung, for example, looks amazing in this month's Vogue cover story. And although she has legs that seem to go on forever, and a make-up artist at her disposal, the pictures make me wonder if double denim does have hope? Part of the trick seems to be having a little bit of flesh on show; it breaks up the look and makes the whole thing look a lot fresher and relaxed.
And I can definitely imagine Farah Fawcett rocking the look in Charlie's Angels, but can it really work for us non-celebrity folk? Maybe it can, which is good because pictures from the Autumn/Winter 2010 catwalks suggest double denim might be around for a while. But for me, there are many other, more inspiring trends out there. So for now, I'll be giving double denim a miss.